About the Book

This book is divided into nineteen sections; each of them deals with various topics on business. Four major themes of the book are concerned with a primary study of industry, commerce, marketing, and business communication.

At first, the book explains an introduction of business. What is the concept of business and how business is different from other closely associated terms such as trade and commerce? What are the major objectives of business?

Secondly, it goes on to industry. It explains industrial classification, components of industry, and industrial process.

Thirdly, it focuses on commerce and its important role, and then on commercial functions and electronic commerce.

Fourthly, concept of marketing, marketing mix, business organizations, and commercial correspondence are debated in brief.  

Finally, the book ends with the different types of business letters and a number of sample letters.

This book is especially designed for a primary and general understanding of business. Therefore, everything is directed towards providing reader with a primary study of business.

The present book is based entirely on library work. The material for this book was collected from secondary sources and references while staying in Pakistan (1997-2002) as a student of commerce during my post-graduation (M.Com) in the Department of Commerce, University of Sindh.

Ahmad Reza Taheri

Pune – India

09-01-2007

www.ahmadrezataheri.org